DotCO Law Marketing Blog
We are passionate about helping lawyers market themselves on the internet. In fact, we can’t stop talking about it….
We needed an outlet. So we started this blog.
We plan to post twice a week, but that may increase with time. Check back every Tuesday and Thursday for updates, or subscribe via e-mail or feed reader.
Why a Legal Directory Might Not be the Best Choice for Your Firm
Is a Legal Directory the Best Place for Your Firm to Advertise? For a variety of reasons, including costs, overwhelming choice, and a variety of alternatives, Legal Directories may no longer be the most cost effective way to advertise your firm online. Costs Legal Directories can be extremely expensive, especially if you desire a listing that stands out. Furthermore, it may not be possible to get listed appropriately if your practice area is in a small niche. If you are a general practice firm, your listing will face too much competition....
read more12 Most Important Marketing Questions to Ask in December
It’s December. That means it’s time the time to give thanks for our successes of the last year and start thinking about changes we’d like to make in the coming year – both personal and professional. It’s also time to reflect back on the year that has passed and assess what worked and what didn’t. Financial and business plans are an inevitable part of this process. But don’t forget to review your marketing efforts of the past year and begin planning for next year as well. As you assess and plan your marketing efforts, below are...
read more.CO Domain Names – Good Enough for Google – Good Enough for You
The internet used to be a simpler place. Nearly every web address ended in .com, .net, .org, .edu, .mil, or .gov. Now we are used to seeing a variety of international and new top-level domains. With new domains such as .xxx and .tv constantly being released, it can be a struggle to determine which websites are trustworthy. While savvy internet users may understand the differences, the general public probably does not. How, then, can we determine which domains the public will trust? The average person is most likely to trust things he or she is...
read moreA Good Web Site is Not Enough
The Disconnect Between How We Use the Internet and How We Advertise on it Nearly every law firm needs a good website. This has been true for years and will remain true for the foreseeable future. Whether your firm is a large, international, legal powerhouse, or something you run in your spare time out of your house, a good website is essential. A modern and well maintained website projects an air of professionalism. Many of today’s clients will judge you by how your site looks and behaves. However, no matter how much work you put into a...
read moreMaximizing referrals for your law firm
New technologies have transformed many business disciplines in recent decades. Marketing, more than any other seems to be continually on the verge of reinventing itself thanks to this or that new technology. Forums and bulletin boards, web sites, social media, Twitter, Facebook, mobile, Foursquare check-ins, QR codes – you name it and marketing seems to be on the cutting edge of the digital technology revolution. With all these changes, it’s exceedingly easy to fall prey to the shiny object syndrome. Like a hyperactive 14 year old...
read moreFacebook Safety – Watch out for Landmines
It happens thousands of times each day. An unsuspecting victim clicks on an interesting link from a close friend on Facebook. Suddenly, the victim finds that their account has been compromised by hackers and is being used to spam others. The last thing you want your clients to see is that you have unwittingly posted inappropriate spam links on their wall. Facebook can be thought of as a minefield, but one that is worth crossing. It seems that some people always fall prey to these scams and virus links. Others instinctively know what to avoid....
read moreThe Weakest Link in Law Firm Marketing
Do you have a perfect marketing program? Is your brand strong enough to make up for your mistakes? Are you the weakest link in your marketing efforts? I’m willing to bet that you are the weakest link in your marketing plan. Over the last 13 years, I’ve seen far too many lawyers assume that a well-crafted marketing program would be enough to win them cases. Not by a long shot. Even if your web site is beautifully executed, conveys your expertise, shows up prominently in the search engines, and drives prospective clients to contact your...
read moreAvoid Legalese: Write for Clients, Not Law Partners
Law school forces you to change the way you write, the way you speak, and even the way you think. Lawyers are expected to be able to speak precisely and understand complicated legal nuances. Clients, on the other hand, are known to tell wandering stories instead of relating a coherent set of facts. The slightest difficulty in understanding legal terminology or concepts can cause them to shy away. It is for this reason that you must always beware of the tone and complexity of anything you direct towards clients. Often, a client’s first...
read moreConnect with DotCO
targeted consumer websites
